RENFROE® Brand Resource Center

Our Brand in Your Hands

The RENFROE brand is not just a collection of logos, colors, and timelines, but a promise of quality and consistency that we make to all of our clients. It represents our company's reputation and is a source of recognition and trust. That's why we believe it is essential for every employee and vendor of RENFROE to strictly abide by our brand standards. This resource center is a gateway to understanding and embodying the spirit of our brand - putting "Our Brand in Your Hands."

RENFROE Logos

Our Logos

We are very proud of our logos, and we require that all users have permission to use them and to follow our guidelines to ensure our brand’s integrity. If you would like permission to use our logo, please fill out and submit a Logo Use Authorization Form. For complete guidelines on how to use our logos, please download our brand guide. The registration mark should be included with the logo, with few exceptions. To request an exception, please contact our Marketing department.

Logo

Name

Description

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Primary Logo

The primary logo is the foundational and preferred iteration of our logo. It should only be used on a white background, or a gray background when the total black content is less than or equal to 40%.

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Primary Logo - White Text

For use on gray backgrounds with a black content greater than 40% but no more than 75%. May not be used on black.

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Primary Logo - Monochrome Black

Only approved for use over white backgrounds. May also be overlaid on light photographs and images as long as the logo remains clearly visible.

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Primary Logo - Monochrome White

Use only over RENFROE Blue, RENFROE Red, New Day gradient, or black. May also be overlaid on dark photographs and images as long as the logo remains clearly visible.

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Alternate Logo - Wide Aspect - Full Color

Use only after the primary logo has been ruled out as a practical option. As the name suggests, this logo works well in areas with constrained aspect ratios.

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Alternate Logo - Wide Aspect - Color with White Text

For use on gray backgrounds with a black content greater than 40% but no more than 75%. May not be used on black.

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Alternate Logo - Wide Aspect - Monochrome Black

Only approved for use over white backgrounds. May also be overlaid on light photographs and images as long as the logo remains clearly visible.

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Alternate Logo - Wide Aspect - Monochrome White

Use only over RENFROE Blue, RENFROE Red, New Day gradient, or black. May also be overlaid on dark photographs and images as long as the logo remains clearly visible.

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RENFROE Color System

Our color system is integral to our brand identity and we treat it with the same deference as our logos.

The RENFROE color system consists of primary colors and secondary — or accent — colors. The two primary colors, RENFROE Blue and RENFROE Red, should only sit on a white or black background, except as part of the logo (outlined above). Additionally, no color other than white or black should overlay RENFROE Blue or RENFROE Red. The two colors should never sit on each other.

Secondary colors should be used sparingly, generally as an accent or to draw attention to something important. They may also be used as backgrounds for elements such as pull quotes, call-outs, buttons, or sidebars.

Primary Brand Colors

RENFROE Blue

C88 M45 Y0 K0
R47 G126 B206
#2F7ECE
PMS 2195

RENFROE Red

C0 M92 Y77 K0
R241 G80 B96
#EF3B41
PMS 185

Black

C70 M50 Y30 K100
R0 G0 B0
#000000
PMS BLACK

Secondary Brand Colors

Charcoal

C49 M44 Y38 K44
R109 G106 B102
#6D6A66
PMS 4230

Highlighter

C0 M10 Y81 K0
R252 G207 B97
#FCCF61
PMS 128

Green Apple

C47 M0 Y97 K0
R115 G201 B45
#73C92D
PMS 375

RENFROE "New Day" Gradient

The RENFROE “New Day” gradient is the only graphical gradation approved for use in conjunction with the brand. The gradient can be used as a background for headers, footers, or sidebars. It can also be used as a fill for certain graphical objects as long as the use is sparing and subtle. Only white text should appear on top. When recreating the gradient, the first color stop should be RENFROE Blue and the second color stop should be RENFROE Red. The transition location should be set at exactly 75%. RENFROE Blue should always be to the left when used horizontally, and to the top when used vertically. When used diagonally, the longest axis of the gradient should approximately align with the hypotenuse of the background’s X and Y axes. In diagonal use, RENFROE Blue should always appear at the top left.

75%

#2f7ece

#ef3b41

Logo Use Authorization Form

All parties must complete a Logo Use Authorization Request and receive written authorization before using our logos anywhere for any purpose. You must further acknowledge at the time of submission that you have read and understand the guidelines and requirements of the use of our logo.

Name(Required)

First Last

Email(Required)

Enter Email Confirm Email

Company Name(Required)

Your Title

Description of Request(Required)

Please state the purpose of your request and describe how, where, and for what duration you intend to use our logo(s).

Acknowledgment(Required)

I have read and understand RENFROE's brand and logo guidelines and the requirements for their use.